鞍山师范学院学报

基于文化创意产业近年来发展特点,结合"文化+"的概念,提出文化创意产业的新业态.由文化创意产业背景入手,从视觉化和非视觉化两种角度对文化创意产品的呈现形式进行了重新分类.以三线城市鞍山为例对地域性文化创意产品的文化构成进行了阐述,并以非视觉化文创视角提出三线城市文化创意产品的构建方法.

Based on the development characteristics of cultural creative industry in recent years and combined with the concept of “culture+”,a new business form of cultural creative industry is proposed.Starting from the background of cultural creative industry, this paper reclassifies the presentation forms of cultural and creative products from visual and non-visual perspectives.Taking third-tier city Anshan as an example, this paper explains the cultural composition of regional cultural and creative products, and puts forward the construction methods of cultural and creative products of the third-tier city from the perspective of non-visual cultural creativity.