鞍山师范学院学报

随着网络自媒体的迅速崛起，其创作中审美同质化倾向逐渐凸显，成为当前网络文化领域亟待解决的问题。基于网络自媒体创作中审美同质化的具体现象分析，从创作风格、审美标准、审美倾向等方面深入阐述了审美同质化表现，探讨了审美同质化现象的成因，进而提出了维护个体审美独立性和批判性思维、强化内容监管、尝试新文化体验等可行性策略，以期为网络自媒体的健康发展提供参考。

With the rapid rise of online self-media,the tendency of aesthetic homogenization in its creation has gradually become prominent,posing a problem that urgently needs to be addressed in the field of online culture.This paper first describes the specific phenomenon of aesthetic homogenization in online self-media creation. Then,it deeply analyzes the drawbacks brought by the phenomenon of aesthetic homogenization,including adverse effects on creative style,aesthetic standards,and aesthetic tendencies. Subsequently,the article further explores the causes of aesthetic homogenization,such as discussions on various influencing factors like popular culture,internet celebrity effect,and commercial interest orientation. Finally,feasible strategies for addressing the phenomenon of aesthetic homogenization are proposed,such as maintaining individual aesthetic independence and critical thinking,strengthening content supervision,and trying new cultural experiences,in hopes of providing references for the healthy development of online self-media.