鞍山师范学院学报

当代大学生文化认同状况直接影响着其文化自信的树立,关系着社会主义文化强国的建设。融媒体的发展于大学生文化认同而言是宝贵机遇,无形中也形成挑战。调查发现,当代大学生的文化认同具有如下特点:文化认同包容度高,主流文化权威性削弱;主流文化认知碎片化,未形成完整知识体系;思想观念与行为活动不一致等。面对融媒体环境下大学生文化认同现状,要敢于正视融媒体带来的机遇与挑战,规避风险,发挥优势,以更加优质的内容、更加接地气的载体、更加专业的素养,打造文化认同教育新阵地。

The cultural identity of contemporary university students will directly affect the establishment of cultural self-confidence and the construction of a strong socialist culture in China.The development of media convergence is a valuable opportunity for university students' cultural identity, and it also forms a challenge.Through the investigation, it is found that the cultural identity of contemporary university students is characterized by high tolerance of cultural identity, weakening of the authority of mainstream culture, fragmentation of mainstream cultural cognition, lack of a complete knowledge system, and inconsistency between ideas and behaviors.Facing the current situation, we should dare to face up to the opportunities and challenges brought by the media, avoid the risks, give full play to the advantages, and create a new position of cultural identity education with higher quality content, more grounded medium and more professional quality.