鞍山师范学院学报

文章在实地调查和访谈基础上,依据《中国旅游统计年鉴》(1997—2013)数据、《入境游客抽样调查资料》(2004—2013)数据,利用SPSS统计软件,运用亲景度、竞争态、游客满意度模型,对宁夏入境旅游外国客源市场和入境游客满意度进行分析,发现其外国客源市场的亲景度差异化程度显著,各入境旅游市场的市场占有率相对比较稳定;入境旅游者对旅游接待设施和服务质量的评价中,对宾馆和餐饮的评价得分最高,对交通、购物、娱乐、邮电通讯、导游服务、景区厕所的评价得分较低。在此基础上提出了宁夏入境旅游发展的对策建议,力争为政府、企业发展宁夏入境旅游提供可参考的依据和决策。

Based on field surveys and interviews,on the basis of China Tourism Statistical Yearbook( 1997—2013),Sampling Data of Inbound Tourists( 2004—2013),using SPSS statistical software,using the preference scale and the competition state and tourist satisfaction model,this paper analyses the foreign tourist market and the satisfaction of inbound tourists in Ningxia,findingthat the foreign tourist market preference is different significantly,and the inbound tourism market share is relatively stable.Among the evaluation of the tourism reception and facilities,the inbound tourist are satisfied with the service in the hotel,catering,but the evaluation of transportation,entertainment,shopping,toilet,telecommunications,and tour guide service etc. is low. In view of the above conclusions,this paper puts forward some suggestions on how to develop Ningxia inbound tourism,so as to provide reference for the sustainable development of inbound tourism in Ningxia.