鞍山师范学院学报

旅游产业与文化产业融合是近年来国内外旅游学者研究的重点。在实地调查和访谈的基础上,以青海互助为例,运用SPSS软件进行数理统计,分析了民族地区旅游产业与文化产业融合的模式。从结果来看,民族地区旅游产业与文化产业融合的动力因素包括文化旅游需求因素、企业动因因素、政府主导因素、经济环境因素、社会文化因素、社区参与因素6个方面。通过模糊综合评价分析可以看出,民族地区旅游产业与文化产业融合受企业和社区参与作用相对最强。因此,基于融合动力因素实证分析,得出民族地区旅游产业与文化产业融合的"民众自觉、企业主导"模式。

Researches on the integration of tourism industry and cultural industry have become a focus among tourist scholars in China and abroad these years.This paper,which is based on field investigations and interviews,takes the example of Huzhu by using SPSS system to analyze the special circumstances under the combination between tourist industry and culture.Consequently,the combination between tourism and culture in the ethnic minority areas includes the demands of cultural tourism,the enterprise motivation,government dominance,economic environment,social culture and community participation.From result of vague comprehensive analysis,the author concludes that enterprises and community participation play the most important role in this integration.Based on the empirical study of the fusion motivation,the writer proposes a mode called "consciousness of the people,predominance of enterprises" in integration of touris tindustry and cultural industry in the ethnic minority areas.